
When does a business need a bespoke system, and when would better use of existing tools be enough?
How to recognise whether the constraint is a spreadsheet, a working practice or a missing system, and choose a sensible first stage.
Practical resources on choosing software, preparing a process and building a website that helps customers make a decision.

How to recognise whether the constraint is a spreadsheet, a working practice or a missing system, and choose a sensible first stage.

From the first example to a controlled launch: data, rules, exceptions and questions to ask before automation.

How to organise your offer, materials and contact journeys so the website helps customers and makes sense to search engines.
Describe one situation from everyday work. You do not need a finished specification or a list of technologies.